The impact of new technology on media industries?
New technology means that the media industry can widely distribute their own individual products due to being able to advertise, market and promote in a range of ways, unlike in the past. This also means that the consumer can access the product more sufficently because its being distributed in a broader format. However, due to new technology such as internet streaming of films the demand for films being screened at the cinema could decrease massively because it could be deemed "uneccessary" and people may not feel its enitrely needed to go to the cinema when they can illegally watch the film from the comfort of their own home. Consequently, media industries are losing out on money because of the above factor so have to come up with new interesting ways to still attract an audience such as "3D" films etc which give a different feel to the film and a different experience for the audience, something they can not experience at home.
The transformation of distribution and marketing strategies by media institutions?
Technology is constantly on the move and becoming more amazing and also, outstanding. With the impact of new technology effecting all types of business... In some sense it's impacting postively on the media industry. For instance, in the past marketing and promoting would be very standard and also average, such as posters, billboards in local places etc... However, in modern society advertisements are more accessible and also more frequent... The internet has a lot to do with this, not only can the audience watch the trailer for a film on a television but also on the interent on sites such as youtube, IMBd and so on... Websites can be created in order to form an attraction by making a fictional film seem realistic e.g. 'Paranormal Activity'.
The use of new technology to facilitate more accurate targeting of specific audiences...
New social trends such as twitter, social networking, iPhone's, iPad's etc... All change the demand for certain things. "Trending topics" on twitter are a big thing for the public of modern society and a film can benefit if it's a high in deman topic and has a huge hype surronding it. Apps from anroid phones or iPhones create a big hype also
Friday 20 January 2012
Friday 6 January 2012
The Hangover Part II: details
Genre: Comedy
Overview:Two years on, after the bachelor party, in Las Vegas. Phil, Stu, Alan, and Doug jet to Thailand for Stu's wedding. Stu's plan for a quiet, calm and subdued pre-wedding brunch, however, heads for the wrong road and goes seriously wrong.
Director: Todd Phillips
Production company or compaines:
26 May 2011 (UK)- this is pre-summer therefore, the target audience will be people around the age of school children/or above, who are off school for half term before the summer holidays. Meaning, that the film was released at a very smart time in order to rake in ratings.
How many screens was it released on, here and the US? (opening weekend)
$86,035,000 (USA) (29 May 2011) (3,615 Screens)
£10,409,017 (UK) (29 May 2011) (469 Screens)
Trailer - what sort of narrative expectations do you develop? How successful do you consider the trailer to be? Look at the full length trailer and the teaser trailer if there is one.
I think the trailer gives a really short, but comedical preview of the film and highlights the significant points of the film but not to a long/lengthy extent, which would ruin the film. So in that sense the trailer succeeds in capturing the audience and persuading them to go and see the film.
Overview:Two years on, after the bachelor party, in Las Vegas. Phil, Stu, Alan, and Doug jet to Thailand for Stu's wedding. Stu's plan for a quiet, calm and subdued pre-wedding brunch, however, heads for the wrong road and goes seriously wrong.
Director: Todd Phillips
Production company or compaines:
- Warner Bros. Pictures (presents)
- Legendary Pictures (in association with)
- Green Hat Films
- Living Films
- Liquid Soul Media marketing and publicity
- Birds & Animals Unlimited animals provided by
- Chapman/Leonard Studio Equipment camera dollies
- Direct Tools & Fasteners expendables
- Doggicam Systems BodyMount provided by
- DoggieCam Systems BodyMount provided by
- EMS Payroll extras payroll
- Film Art artwork
- Gallagher Entertainment insurance (uncredited)
- Los Angeles Rag House grip and lighting equipment
- Movie Movers cast trailers
- Movie Movers hair and makeup trailer
- Movie Movers office trailer
- Movie Movers star trailers
- Performance Filmworks Edge Crane System
- Pictorvision Eclipse aerial camera system
- Picture Mill, The main titles
- Scarlet Letters end titles
- Scenechronize production management software
- Total Transportation Concept international logistics
- VS Service Ltd. grip and lighting equipment
- VS Service Ltd. star trailers
- WaterTower Music soundtrack
26 May 2011 (UK)- this is pre-summer therefore, the target audience will be people around the age of school children/or above, who are off school for half term before the summer holidays. Meaning, that the film was released at a very smart time in order to rake in ratings.
How many screens was it released on, here and the US? (opening weekend)
$86,035,000 (USA) (29 May 2011) (3,615 Screens)
£10,409,017 (UK) (29 May 2011) (469 Screens)
Trailer - what sort of narrative expectations do you develop? How successful do you consider the trailer to be? Look at the full length trailer and the teaser trailer if there is one.
I think the trailer gives a really short, but comedical preview of the film and highlights the significant points of the film but not to a long/lengthy extent, which would ruin the film. So in that sense the trailer succeeds in capturing the audience and persuading them to go and see the film.
Subscribe to:
Posts (Atom)